A decade in the making

Ok, well almost ten years ago now I got a call from a client asking if we offered any training services on “Blogs” for the Internet. Always interested in keeping ahead, I tracked down one of our Internet instructors and asked him, “ok what the heck is is a blog?  Is that some new protocol or related to LDAP or something?”

Grinning he explained, “Sure Blog, as in web log…a blog…get it?”. I rolled my eyes knowing this particular instructor’s open-source Linux background and how much he prided himself on these arcane little acronyms and geek-speak that non-techie business types like me never seem to understand.

Then I said, “what those silly life journals I see online?”  I mean, we do serious technical IT training, why would anyone want training on something as silly and trivial as something like MySpace or Friendster?  Well that was like 2001.

Fast forward to Present Day, if you don’t know what a Blog is now then you’ve been living under a rock!  More importantly, if you can’t understand the business impact and importance of blogging you’re about as smart as that rock! 🙂

That said, as a small business it’s very hard to jump into the blogging world professionally with all the limited time and resources.  I have been very hesitant to get started at ProTech because I’ve seen so many others get started and either not do it well or maintain consistency.  Add in all the Social Media and Web2.0 products into the mix such as Twitter, Facebook, and Linkedin and frankly my head is already spinning.

Well after nearly ten years, I have finally decided that we’re never going to be able to do it alone.  We are currently looking to engage with a New Media Consultant to manage our blog’s technical content and online media marketing and strategies. I’ve also learned along the way that I better make sure to get our New Media Consultant is talking to our SEO Consultant who then should be talking to our Online Marketing Consultant and Webmaster (be great to find all of that in one person huh?)

Fingers crossed….stay tuned!